C3 Presents, the Austin-based promoter of ACL, has offered to up the amount it donates to the city of Austin each year to add improvements to Austin parks if it is allowed to expand the festival. Charlie Jones, C3 partner, has also offered to donate an unspecified amount of millions of dollars to renovate and keep up Auditorium Shores, where C3 hosted the Austin Food and Wine Festival this past Spring.
If C3's proposal is approved, the festival would occur October 4th through 6th and 11th-13th, 2013 to meet increased demand and give more people an opportunity to attend the festival. C3 would keep part of the Zilker lawn open to regular users in the four days between festival weekends. They also have offered to pay for more security and cleanup crews in the neighborhoods around Zilker during the festival.
C3 has been an important partner of the parks department in the years since ACL Fest started. They spent more than $2.5 million to improve the lawn with new sod and irrigation systems after some very dusty ACL Fests. Also, when torrential rains turned the new grass into a mudpit in the 2009, C3 paid to fix the lawn. For the past few years, 8.5 percent of ACL ticket sales have been given by C3 to the parks department. If the festival is extended, C3 will increase that percentage on top of the $1 per ticket and rental fees they pay to the city. The Austin Convention and Visitors Bureau said the festival put at least $27 million annually into Austin's economy, as of 2009.
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